Category Travel Marketing

Every OTA booking costs you 20–25% commission. Here's how tour operators reduce that dependency and grow profitable direct bookings through paid search, SEO and accurate tracking.

The complete guide to travel marketing for tour operators: the booking funnel, which channels to use when, how to budget, why seasonality changes everything, and the tracking that ties it all together.

AI is already changing how travellers find and book tours. Here's what's actually shifting in travel marketing — AI search, smarter paid media, predictive data — and the moves worth making now.

The travel marketing landscape in 2026 looks nothing like 2022. A prioritised breakdown of the trends already affecting your bookings — AI search, first-party data, omnichannel, video and personalisation.