Stay updated with the latest strategies, industry trends, and expert tips to grow your travel business.
Viator's commission never falls; a well-run Google Ads account's cost per booking can. The cost-per-booking comparison most tour operators never run — with verified commission figures, the lifetime-value maths, and an honest look at when each channel wins.
Your booking platform confirms more bookings than your ad platforms ever see — and the gap is structural. What server-side tracking fixes, what it doesn't, and the three routes to implement it.
"Google Ads or Meta?" is the wrong question. Here's how each fits the travel booking funnel, when to use which, and why most tour operators need both working together.
