Google Ads vs Facebook Ads for Travel: Which Should Tour Operators Use?
"Google Ads or Meta?" is the wrong question. Here's how each fits the travel booking funnel, when to use which, and why most tour operators need both working together.
Travel Marketing Insights
Stay updated with the latest strategies, industry trends, and expert tips to grow your travel business.
How Much Should a Tour Operator Spend on Marketing?
The 10%-of-revenue rule isn't wrong — it's useless. Set your tour marketing budget from the OTA commission you already pay, with verified benchmarks, a worked example and a 15-minute method.
