How Much Should a Tour Operator Spend on Marketing?
The 10%-of-revenue rule isn't wrong — it's useless. Set your tour marketing budget from the OTA commission you already pay, with verified benchmarks, a worked example and a 15-minute method.
Travel Marketing Insights
Stay updated with the latest strategies, industry trends, and expert tips to grow your travel business.
Facebook Ads for Travel Brands on a Small Budget (the complete 2026 guide)
How Tour Operators Reduce OTA Commission and Grow Direct Bookings
Every OTA booking costs you 20–25% commission. Here's how tour operators reduce that dependency and grow profitable direct bookings through paid search, SEO and accurate tracking.
